Do you want your website to rank higher in Google Search Results against your competitors’? Clearly, indeed! And, in order to do so, you must take into consideration all of the Google ranking methods with respect to your website appearing on Google’s first list. Google’s ranking algorithm was recently revised, and it now includes the user experience on your web page as a ranking factor.
What is Google’s Core Web Vital & Why you should we care about it?
Core Web Vital is a set of metrics was designed to help site owners measure the user experience they’re providing when it comes to loading, interactivity, and visual stability.
In Google’s definition it is :
“Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger – how annoying!)”
There are mainly three factors which we need to analyze to optimize core web vital
1. Loading: Largest Contentful Paint (LCP)
LCP (Largest Contentful Paint) is a Core Web Vitals metric that determines when the viewport’s largest content element becomes available. It can be used to tell when the page’s main content has completed rendering on the computer.Most of the time the common culprits for poor LCP are
• Slow server response times
• Slow resource load times
• Client-side rendering
2. Interactivity: First Input Delay (FID)
The First Input Delay or FID is the responsiveness of your webpage. This metric measures the time between a user’s first interaction with the page and when the browser can respond to that interaction.
Let’s take a real-world example to explain this in more easy way :-
Let’s say you’re visiting a blog and going to click “Read More” button inside a post. How long does it take for the website to respond to that request with a the detailed blog post to your browser after you clicked on “Read More”, That’s your First Input Delay. It’s the delay in between the user interaction and browser’s response to it.
3. Visual Stability: Cumulative Layout Shift (CLS)
The extent of sudden layout changes and the overall visual consistency of a web page are referred to as cumulative layout shift.
There are chances that you ever visited some sort of websites which shows you unexpected during the overall page scrolling or reading through the content , Google consider this practice as a poor user experience .
The target for CLS is to achieve a score that is as near to zero as possible. The less and less inconvenient page updates, the better.
How To Improve Core Web Vitals
1. Methods to Improve LCP
- Remove any unnecessarily third-party scripts
- Upgrade your web host
- Set up lazy loading
- Remove large page elements
2. Methods to Improve First Input Delay FID
- Remove any non-critical third-party scripts
- Use a browser cache
3. Methods to improve CLS (Cumulative Layout Shifts)
- Use set size attribute dimensions for any media (video, images, GIFs, infographics etc.)
- Make sure ads elements / dynamic elements have a proper reserved space
- Add new UI elements below the fold: